The Transit Watch Toolkit includes the campaign logo and tag line, a brochure, signage and poster slicks, a template press release and fact sheet and a one-page guide entitled "5 Easy Steps to Launching Transit Watch".
Due to its size, the Transit Watch Toolkit CD must be downloaded in multiple parts. Each part contains a compressed directory of files that can be used for customization of your campaign.
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Logo Files
Transit Watch and supplementary agency logos in JPEG, TIF, and Adobe Illustrator formats.
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Stationary Package
Fact Sheet, Letterhead, Press Release, and Envelope samples. Requires Quark Express to individualize.
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"Eyes" Campaign
5 "Eyes" campaign posters. Requires Quark Express to individualize.
Due to its size, the "Eyes" Campaign has been compressed into two parts. Download both parts into a single directory, then execute the first, 03-Eyes.part1.exe. This self-extracting archive will create a directory containing all files in the "Eyes" Campaign.
Eyes Part Two
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"Chances Are" Campaign
6 "Chances Are" Campaign posters. Requires Quark Express to individualize.
Due to its size, the "Chances Are" Campaign has been compressed into three parts. Download all three parts into a single directory, then execute the first, 04-ChancesAre.part1.exe. This self-extracting archive will create a directory containing all files in the "Chances Are" Campaign.
"Chances Are" Part Two
"Chances Are: Part Three
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Transit Watch Brochure
Transit Watch Safety and Security Awareness Brochure. Requires Quark Express to individualize.
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Promotional Materials
Sample Transit Watch fact sheet, Press Release, and Newsletter article in Microsoft Word and Rich Text Formats.
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Agencies will have the capability to customize the materials with their own information, and are encouraged to select the campaign and accompanying visuals that will most effectively address their community to maximize interest and involvement.
Please note: To individualize the toolkit samples, you will need Quark Express and Microsoft Word (or another Rich Text File editor). Adobe Illustrator is also strongly recommended.