Transit Watch Toolkit 2003 Spanish Edition

In 2003, the FTA launched the Transit Watch public safety and security awareness campaign. In 2005, the FTA and DHS developed a follow-up initiative to determine levels of implementation of Transit Watch along with other critical safety and security public awareness initiatives including usage of foreign language Transit Watch materials. Spanish, as the most prevalent foreign language in the U.S, has been determined to be critical to many transit agencies as a vital enhancement to the Transit Watch initiative. Thus, FTA and DHS have developed a Spanish language version of the Transit Watch toolkit for use and implementation in communities in which transit passengers need Spanish language messages.

Due to its size, the Transit Watch Toolkit CD has been divided into several self-extracting files. To use a self-extracting file, download and put the file into a directory of your choice. Run the file. You will be prompted to save the contents onto your hard drive. The contents will 'uncompress', leaving you with one or more files/directories. Once extracted, you can use each file with its associated software (Microsoft Word, Adobe Illustrator, etc.).

Title Files

Information

The Information File contains this page (CD Contents), a directory of the 6 files. This information is intended as a guide to facilitate quick and easy usage of the art and graphic files
0.7 MB

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Logo File

The Transit Watch logo has been saved in a JPEG format which makes the logo easy to download for everyday use.
1.4 MB

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"Faces" Campaign

This file contains 5 JPEG files each containing different facial images. These images will insert into the “Eyes” or “Chances Are” cards.
18.6 MB

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"Eyes" Campaign

Contains artwork for various bus or car cards which should be customized to include local transit agency logos and contact information and any agency specific recommendations or text in Spanish
19.8 MB

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"Chances Are" Campaign

Contains artwork for various bus or car cards which should be customized to include local transit agency logos and contact information and any agency specific recommendations or text in Spanish
17.2 MB

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Promotional Materials

Contains Fact Sheet, Press Release and Captive Audience language in Spanish for use on Spanish language websites, brochures and presentations

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