Individualized Marketing Demonstration Program

A pilot program to test the effects of individualized marketing on public transportation ridership trends.

• Individualized Marketing Demonstration Program 
• Bellingham Report Attachment to Individualized Marketing Demonstration Project Report.
• Cleveland Report Attachment to Individualized Marketing Demonstration Project Report.
• Durham Report Attachment to Individualized Marketing Demonstration Project Report.
  
• Sacramento Report Attachment to Individualized Marketing Demonstration Project Report.
• Individualized Marketing Supplement Attachment to Individualized Marketing Demonstration Project Report.